Greeting Cards Matters

In the digital-production-flooded era, sending greeting cards to friends seem particularly meaningful.

When talking about greeting cards, we immediately thought of Joyce Hall. Joyce Hall, the founder of Hallmark, opened up the trend of sending greeting cards across America.

In 1910, Joyce Hall founded his card business in Kansas City. Moreover, he turned his attention to the decaying urban neighborhood upon his retirement. He developed the Crown Center, the 85-acre mixed-used development at the heart of Kansas City. Within only a 1/4 mile from the Kansas City Station, the Crown Center turned abandoned warehouse and empty parking spaces into a convenient and lively neighborhood. Visitors and residents can dine, shop, and find everything needed in this center.

While reading Joyce Hall’s fascinating history, a sustainable principle came to minds.

“Locate the project on a site that is in proximity to basic services so that at least one entrance to the project is within a 0.5-mile walking distance of at least seven publicly available basic services.” — SITES, Site Context 1.6 Locate Projects within Existing Developed Area

And “what are the basic services?” you might ask. There are four major categories of essential services:

• Food Retail, such as grocers or supermarkets;
• Community-serving retail, such as hardware stores or pharmacies;
• Service-based businesses, such as banks, salons, or cafes;
• Civic and community facilities include schools, post offices, or libraries.

On this momentous day, we place this card by the window. May the SITES reference be our guide when we help with the project next time.

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